Burger King

Long Chicken


The US takes a lot of flack for not using the imperial measurement system instead of the metric. Now, we’re not here to force anyone to choose anything, we’re simply presenting a separate alternative…one that is also delicious. You may not think of chickens for their stature but we assure you, Burger King unlocked their potential when it comes to measurement a long time ago. Our “Long Chicken” is longer than the rest, and the time is now for it to become the new standard.

The Longest Chicken Play of the Day

The longest play of the game featured, sponsored by Burger King, measured in Long Chickens of course.

Convert yards to “Long Chickens” in the ESPN Fantasy Football App

Art Direction: Taylor McMickle | Copywriting: Ian Ferguson